A revolutionary footwear brand that blends luxury and comfort into one
Changing the narrative of how women wear high heels
As a foot and ankle surgeon, taking on the luxury footwear industry head on was not going to be an easy feat. Trying to change the way designers perceive luxurious style and women accepting heels are pain could only be tackled by someone who’s an expert in biomechanics and foot pathology. Someone who practices medicine everyday. That someone is our Founder, Dr. Najwa Javed, board Certified Podiatrist, mommy of two, and all around fashionista.
"The right pair of stylish heels can make you feel confident, powerful, and ready to take on the world."
- DR. NAJWA JAVED
Timeless elegance
Effortless style
From dusk to dawn
Timeless elegance
Effortless style
From dusk to dawn
Made for lifetimes, not seasons
100%
made in Italy and Spain
Designed by a Foot and Ankle Surgeon in Silicon Valley and handcrafted by a Master Artisan. The hidden pressure adjusting inlay rebalances the whole foot as it sits in a high heel.
Luxurious footwear; built with patent pending medical orthotics
Every step of the E'MAR process; from the initial dream of our founder Dr Javed to the hand craftsmanship by our artisans in Italy, is done with absolute love & a desire to create the perfect heel, inside and out.
Elevated Arch Support
For increased ankle stability that relieves pressure on the back and encourages proper posture
Elongated Toe Box
A elongated and deepended toe box to ease foot crowding for all day style and comfort
Rebalancing Memory Foam
Multilavered memory foam and padding & patent-pending carbon fiber arch inlay to support the natural arch of the foot
Unparalleled Craftsmanship
High quality leather ining and sole, handmade by expert artisans in Italy for durability and all day wear
As seen in
EXPECT MORE FROM YOUR HEELS
Meet E'MAR comfort technology
The patent-pending inlay uses a biomechanically-designed arch inclines to redistribute pressure away from the ball of foot for enhanced stability and comfort as you walk. E'MAR shoes also feature multilayer foam padding underfoot, a roomier, elongated toe box and recessed heel counter to stabilize the ankle.
X-ray of a foot in regular heels
X-ray of a foot in E'MAR heels
The E'MAR difference
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Best low heel wedding shoe of 2023
OUR STORY
Pain with pleasure
During my 15 years practicing as a foot and ankle surgeon I saw how the high heel industry was failing us women. One girls weekend trip in May of 2017, the concept of E’MAR came to fruition. My friends were complaining about their feet and I was advising them when one said, “Najwa, why can’t you make a high heel?”
OUR STORY
The beginning of E’MAR
After years of research and development, we launched on Jan 1st, 2020. Italy was hard hit with the coronavirus and everything came to an abrupt stop. By March of 2020, we didn’t even know if the factory, its suppliers, or E’MAR was going to survive. Unlike other shoe brands, the medical technology built inside the shoes had taken years to perfect in Italy. E’mAR was founded on the belief that every woman should be able to wear a high heel without damaging her foot
OUR STORY
E’MAR today
Patent pending technology that helps realign your foot for optimal pressure distribution as it sits in a elevated position, available at Nordstom.com
OUR STORY
The future of EMAR
Change the narrative of how woman perceive themselves when they are wearing high heels to ensure they are feeling as good as they look